Simulate & Test
AI agents simulate real-world scenarios, testing ideas, strategies, and behaviors. From predicting campaign success to refining product concepts, you get precise insights into how users respond—quickly and reliably.
Craft AI Agents
Predata transforms this data into interactive AI agents crafted to mirror your users’ thoughts, behaviors, and preferences. These agents have high-context intelligence and can realistically represent the user segments
Integrate Data
Rich data such as market research transcripts and surveys , social listening data & internal data is integrated to form the foundation. This ensures the agent network truly represents the specific audience segments
Generate Insights
Actionable insights are delivered instantly, allowing you to refine strategies, optimize touchpoints, and make data-driven decisions in hours, not weeks.
Predata delivers
Dynamic Intelligence
Dynamic Decision making
Scalable
Turn unstructured & narrative data into quantifiable data for validation
Integrated
Integrate data from various sources to form a highly contextual and customisable canvas for simulations
Intelligent
Use the power of AI to problem-solve for better user engagement
Actionable
Get closer to activating solutions by expanding the scope to get to outcomes
We bring your data to life
Simulate user behavior, predict market response, and refine marketing and GTM strategy using AI agents custom-built for your brand.
Predata transforms your data into actionable intelligence with AI agents crafted to reflect your users.
We partner with forward thinking agencies and enterprise clients to work on their business problems.
Flexible Service Model
Our solution is designed to augment your existing Insights Ecosystem
Predata Pulse
Always-On Intelligence
Predata Pulse keeps you connected to shifting customer needs and market dynamics through a real-time custom-built AI agent brand panel
Predata Flex
Project-Based Insights
Predata Flex delivers deep, AI-enhanced insights tailored to specific briefs, empowering quick, impactful decisions. Best suited for on-going projects
Predata Horizon
Longitudinal iterations
Designed to work along your marketing, campaign and product lifecycle, agent networks can be set up for iterative and evolving stages of testing
Predata Fuse
Integrated Data Intelligence
Predata Fuse integrates internal data, macro trends and user insights to provide unified, actionable insights from multiple data sources
FAQs
In general, AI agents are autonomous intelligent systems performing specific tasks without human intervention. In our context, we use AI agents to mimic and represent your target users. We train them to be highly specific to your category, market and brand by integrating specific data. Once trained on highly-contextual intelligence, they have the capability to respond to stimuli - like messaging, product concepts, etc. and simulate behaviour - like usage patterns, purchase behaviour, etc.
The AI industry is continuously discovering new possibilities with agents and with time they will get more sophisticated, but they are already capable of a lot of interesting applications in the field of data, insights and market research.
Predata uses AI agents to simulate key roles in market research, including respondent panels, researchers, and analysts. This approach provides a holistic test bed from which to simulate advanced research analysis, engagement and interactivity, maximising insights from the data. This enables greater engagement, multiple rounds of idea exploration, and the flexibility to test hypotheses dynamically, enhancing the depth and quality of the research outcomes.
Yes, Predata’s AI agents are designed with a strong emphasis on data integrity and security. We ensure that each AI agent is trained using carefully curated and relevant data, with strict ring fencing practices in place. This means that data used to train each agent is managed separately and anonymised where necessary to maintain privacy and confidentiality. Additionally, we prioritise responses based on the specific training data given to each agent, ensuring that insights are accurate and aligned with the intended dataset. Through continuous updates and validation, we maintain a high standard of reliability and trustworthiness in the insights our AI agents provide.
Data science is at the core of Predata. We leverage a range of advanced techniques, including synthetic data generation, imputation for handling missing values, data normalization, data enrichment, and integration of supplementary datasets. These methods allow us to enhance smaller sample sets by filling in gaps, standardizing data, and incorporating additional context. Additionally, we use data augmentation and scaling techniques to expand smaller datasets into larger, more representative samples, enabling more robust analysis. By combining these techniques, we ensure that our simulated results reflect real-world conditions, uncovering patterns, trends, and insights that may be challenging to identify manually.
Predata works best when used in conjunction with other data sources including traditional market research; It adds value when there is a need to -
1. Expand the scope of research quickly- like asking additional follow up questions, testing new materials, etc.
2. Scaling qualitative insights to run statistical analysis or when the data sample is too small for traditional analysis
3. Integrating different sources of structured and unstructured data to provide a cohesive direction
4. Simulation of complex behaviours like purchase, usage journeys, etc. which can help with strategic planning
Overall, Predata can help in forecasting trends, exploring hypothetical scenarios, and understanding audience segments.
We are currently testing & refining in project mode. SaaS platform coming soon. Stay tuned!
About us
Our mission is to bridge technology and human insight, helping brands make impactful decisions that keep them closer to what matters most:
their customers
"Which product innovation ideas resonate most with users?"
Solution: Simulate user preferences to test product concepts and prioritize what works.
Outcome: Faster decision-making and quicker time-to-market.
"How do we communicate our proposition to engage users?"
Solution: Refine messaging with virtual focus groups and real-time feedback.
Outcome: Higher engagement and stronger brand affinity.
"How can we uncover usage patterns to increase engagement"
Solution: AI agents replicate real-world behavior to uncover key drivers.
Outcome: Improved retention and higher engagement.
"How can we design consumer touchpoints that drive conversions?"
Solution: Test touch points, promotions, and pricing with simulated journeys.
Outcome: Efficient sales strategy & increase in conversion rates
Real Solutions for Real Impact
Simulate | Predict | Act
Our foundations
Innovation, User-centricity & Data-driven strategy
Sushma Panchawati, Founder
I specialise in connecting businesses with their users by leveraging insights to form marketing and business strategies
Elaine Ng, Founder
I specialise in building purposeful, user-centric solutions that leverage cutting-edge AI technologies to empower businesses